Weddings are meant to mark the start of a journey of a lifetime together for a couple and celebrating their love for each other. We can get behind wanting to look our best on this most important day ever!
Today, with the looming reality of Global Climate change, and our Earth crying out for help, there is a rising need for environmentally-conscious consumption.
Including purchases for wedding gowns!
Is it possible to still be mindful while wedding gown shopping and still find and wear the gown of your dreams? Here’s sharing 4 ways a bride-to-be can shop for your gown in a smarter and more sustainable way:
1. Rental - Where Sustainability meets Luxury Couture
Traditionally, couture designer gowns or just bridal gowns in general are purchased, especially in the Western cultures.
For the last 6 years, Truly Enamoured has revolutionised a new standard of Bridal, and made wearing a couture bridal piece for your wedding more accessible.
Now you can loan an International Designer piece for your big day, at a fraction of the retail purchase price.
Aside from being cost-effective, renting your couture designer bridal gown is a great sustainable option. Each time you rent, you participate in the sharing economy. You are also reducing waste, and lowering your carbon footprint.
Renting a gown that’s only worn once and a few hours, helps place value on reuse. And reduces the amount of clothing that eventually ends up in a black hole, i.e. your wardrobe, or landfill.
2. Sample Sales
Sample Sales can also be a great way to find your dream wedding gown while still keeping the eco-conscious ethos. Truly Enamoured usually has at least one to two Sample Sales a year, where brides can purchase preloved gowns or sample pieces at heavily discounted prices.
Brides who have purchased a brand new gown for their big day and are not sure what to do with their gown after the wedding, can consider the option of placing their gowns with us under consignment during our Sample Sale. That way our expert Stylists will assist with any interested brides-to-be looking for their gowns and your gown gets a second lease of life after your wedding.
3. Choosing Wearable Pieces
Consider the longevity of your purchase.
By opting for a more wearable look, means you will get more out of your purchase,making it a more sustainable buy. One way to achieve this is by wearing separates that can come together to create a unique bridal look. Each of the separate pieces can then be re-worn for other occasions.
Inbal Dror - Pure 19-23 gown
For example the Pure 23 from Pure by Inbal Dror is a separate tuxedo inspired bodysuit and coordinated skirt set . The lapel top can be easily matched with cigarette pants, creating the perfect outfit for work!
4.Eco-friendly Bridal brands
It’s no secret that fast fashion has been a huge contributor to pollution and waste
Now more than ever, the fashion industry is seeking to have more sustainable and eco friendly production processes and materials, without compromising on style.
This can be done in various ways such as using biodegradable glitter, natural dyes and fabrics as well as advocating local craftspeople.
For her Spring 2021 collection, Ines di Santo, and one of Truly Enamoured’ exclusive international designers, has introduced new recycled fabrics made 70% of recycled plastic bottles.
Sure, plastic bottles don’t sound sexy.
But the high quality process in which the fabric is woven results in such smooth finish on the fabric, one would never be able to tell upon touch.
Lee Grebenau Fall 2020 collection
Many of our Exclusive Labels being couture brands, they do not mass produce their gowns. Their gowns are made to order or made to measure which minimizes waste.
Some of our Exclusive International Designers include Lee Grebenau, Inbal Dror, Liz Martinez, Alon Livne White, Ines Di Santo and many more.
Rethink: Eco-conscious Gown Shopping
Hopefully some of these tips have helped to reduce the pressures of having to buy a brand new piece for your wedding attire and then only have it used once.
Afterall, we all have a part to play in looking after people and the planet at the same time, through our production and consumption, bridalwear included!
Discover the range of eco-conscious options Truly Enamoured offers for our brides, speak to us today for your personalised bridal styling appointment or virtual consultation. Click here to contact us!